Hello Kitty: Roller Rescue is launched in celebration of the well loved characters 30th Birthday. Hello Kitty fans from all around the world will now be able to become Hello Kitty herself in order to rescue her friends and family in the from an alien invasion. Along with her friends; Bad Badtz Maru, Cinnamoroll, Melody, and Keroppi, she whizzes round on roller skates to defeat the horrible, yet clumsy troops of the evil King Block. Its up to you to step into her pink roller skates and save the happiest town on Earth, Sanrio Town, and send the nasty King Block on his way. With courage and friendship you can help Hello Kitty skate her way to victory.